Shopping in Vienna is not the first reason people choose to visit this wonderful city, but it is definitely among top three (together with arts and culture). With global presence of top brands worldwide and infinite possibilities of online purchasing, shopping has lost its charm and became a hassle during travel. But, if you are looking to indulge yourself in some money spending therapy, Vienna offers amazing shopping opportunities, especially for local products and travel souvenirs. Here is the info on main shopping areas and things you can buy.
This classic shopping experience is still very much alive in Vienna. There are several large shopping malls within city limits easily reachable on foot and some of them in matter of minutes by public transport. They all offer ranges of global brands in fashion, cosmetics, electronics and accessories, plus many local brands and gift shops. They also have numerous coffee shops, bars and restaurants for pleasant breaks between shopping tours. Here are top malls for shopping in Vienna:
Ringstraßen-Galerien is centrally located (1st district) shopping mall with up scale shops and trendy eateries. It is perfect for downtown shopping and little daily distraction from your exploration of Vienna.
Wien Mitte The Mall is large mall incorporated into one of the main Vienna stations (Wien Mitte). Most of large malls are located in and around main transport hubs and they are easily reachable by underground or bus. Wien Mitte The Mall is one of them and it is also reachable by foot since it is in 3rd district.
Donau Zentrum is a massive shopping mall in 22nd district in Kagran area and it is easily reachable by U1 underground line from center of Vienna. Apart from many shops, bars and restaurants, this mall also has large cinema.
Shopping Center Nord is another large shopping mall, located in 21st district in north of Vienna. It also offers variety of shops and eateries and also a cinema. Due to its location, it is more popular with locals than tourists.
BahnhofCity Wien Hauptbahnhof is another shopping center incorporated into one of the man train stations. It is located in 10th district and it is convenient to visit when travelling by train.
For even more traditional shopping, we recommend few department stores that can offer some good deals on fashion, cosmetics and souvenirs as well.
Steffl is posh department store with a restaurant offering city views. It is around a corner from Stephansdom, which is affectionately called Steffl, hence the name. It sells famous brands such as Gucci, Hugo Boss, Tom Ford and others.
Peek & Cloppenburg is a department store chain that offers retail and high fashion clothing for reasonable price. Also, it has permanent sale that will make it handy to renew your wardrobe while in Vienna. There are three shops in Vienna and there is one in famous Kärntner Strasse, so it will be easy to find.
Hema is an international chain of classic department stores and the one in Vienna has assortment of items that you would expect in these types of shops. There are clothes, shoes and cosmetics with affordable prices for everyone’s budget.
Every city has a main shopping street, where all the trade and buying was done for centuries, and they became modern shopping areas and part of tourist attractions. Vienna has several streets that are famous for shopping.
The is THE shopping street of Vienna and one of the most popular pedestrian zones in the city. It is also very significant historically, as it existed since ancient Roman times (“Strata Carinthianorum”). The street connects Stephansplatz and Karlsplatz in 1st district. There are plenty of flagship stores of famous brands here, local souvenir shops and many historical buildings. Most of the shops are open 10:00-20:00, Monday-Friday and 10:00-16:00 on Saturday.
If Kärntner Strasse is THE shopping street of Vienna, Mariahilfer Strasse is the longest shopping street in the city. At almost 2 km in length and many shops, bars and restaurant, this street is very popular with tourists and locals alike. The street has a combination of pedestrian and standard sidewalks along the road areas an it is very enjoyable for walks. What is interesting about this street is that there are many charming side streets intersecting (examples: Neubaugasse or Zollergasse), with interesting local shops where you can discover nice souvenirs and gifts. You can also have a quick snack there outside of busy Mariahilfer Strasse.
Graben is short, but wide pedestrian street in the heart of Vienna and as popular for shopping as Kärntner Strasse. It is also famous for its Plague Column, dedicated to victims to Great Plague in 17th century and now understandably very popular with tourist during COVID-19 pandemic. It has several high end shops and it stretches from Stephansplatz until beginning of Kohlmarkt street.
This is another short but famous street, it runs as a continuation of Graben and it is lined with luxury jewelry shops: Cartier, Chopard, Tiffany, Wellendorff and equally luxurious local jewelers: Wagner, Bucherer and Schullin. For unique and rare pieces of jewelry there is Dorotheum auction house on the same street.
This is actually a quarter, not only a street, but it deserves to be placed here. This is new shopping area in the old city and brands like Louis Vuitton, Emporio Armani, Miu Miu, Prada and Saint Laurent have their flagship stores opened there. The area is located at the intersections of following streets Tuchlauben, Bognergasse, Seitzergasse and Am Hof in 1st district and more info you can find on their website.
Vienna is famous for manufacturing, trade and shopping for centuries and there are many local shops selling locally produced design, fashion and jewelry items, souvenirs and gifts, owned by local families for generations or newly founded design studios. Quality wise they don’t lack anything from world known brands and they are much cheaper in comparison, so we recommend visiting these shops and getting something unique to remember Vienna.
Knize tailored robes for Austrian royal court, today it is a famous gentlemen suit and accessory designer shop. This shop can come handy if you are planning to visit state opera or any of the traditional balls. Located in city center, in Graben street.
Scheer is producing handmade shoes and accessories for generations (from early 19th century). They also do shoe repairs and maintenance (something you don’t see often nowadays with shoe mass-production). They are located in Bräunerstraße, just off the Graben street.
Augarten porcelain store creates designer porcelain items, such as plates, cups and accessories, but this is not just a simple kitchenware, this shop was designing and producing imperial porcelain for centuries. You can purchase high end porcelain items and even personalize it with your own design and logos. Located in 2nd district in Obere Augartenstraße.
Code7 is another porcelain shop, but with more modern and recent designs, featuring local and Czech designers and artists. They also have other designs, not only porcelain. Located in Spittelberggasse in 7th district.
Glashütte Comploj is a design shop specializing in unique items made of glass. It is worth visiting exposed items in gallery alone. Located in Westbahnstraße in 7th district.
Die Sellerie is a small design studio specializing in stationery, home accessories, ceramics, and gift ideas from local designers and manufacturers.
Die Werkbank is a handmade paradise with unique products, gifts and accessories made by Viennese designers and manufacturers. Located in Breite Gasse in 7th district.
Viennese Soap (Wiener Seife) is handmade soap produced based on old Viennese recipes. This is quite a unique set of products you can buy as gifts. They have two shops, one in Hintzerstraße in 3rd district and the other on in Herrengasse in 1st district.
Sacher Confiserie Vienna is selling famous Sacher Torte and other Viennese confectionery in their posh shop where you can collect sweet items as a takeaway or order online with delivery. It is part of Sacher Hotel in Kärntner Straße.
Xocolat Manufaktur is local design chocolate shop with selection of exquisite designs and tastes of chocolate truffles and pralines. Located in 9th district in Servitengasse.
The Vienna Naschmarkt is not actually a shop, but open market with almost 120 stands selling fresh produce, food and vintage souvenirs. There are also several bars and restaurants offering local and international cuisine. Originally established in 16th century, it is located between Karlsplatz and Kettenbrückengasse on the border between 4th and 6th district.
Shopping in Vienna is definitely one of the activities you can do when visiting as there is plenty of things to shop for: fashion, design, jewelry, gifts, souvenirs and gourmet sweets (to name a few). We have listed just a few shopping options and there are literally hundreds of shops and galleries you can visit and find something that will impress you. Happy shopping!