Naschmarkt – most popular open market in Vienna

Naschmarkt is Vienna’s largest and most popular open market place. It dates back from 16^th century, when it was referred to as Aschenmarkt, due to milk bottles sold there, made out of wood from an ash tree. Starting from late 18^th century, all fruits and vegetables delivered to Vienna by farmers with carts had to be sold at Naschmarkt, which made this market even more popular.

Naschmarkt started as a produce market, where Viennese people will come and buy fresh ingredients for their meals cooked at home, but now it has expanded to many stalls selling readymade food for take away and many restaurants where people can sit, eat, drink and enjoy watching passersby shoppers.

And if you still want to make your own food, Naschmarkt is the place to go and buy everything you need.

History

In 1774 a small market is mentioned in the city records at the place of today’s Naschmarkt, where mainly milk was traded until other market stalls are added regularly.

From 1793 onwards, all fruit and vegetables brought to Vienna by road had to be sold at the Naschmarkt, while produce arriving via the Danube ships was sold on the market at the Schanzel.

The stalls at the market were very popular and could bring decent earnings, so their prices went very high. That’s why many stalls stayed within a family for generations.

During the construction works to regulate the Vienna river, the market was relocated between Linke Wienzeile and the Rechten Wienzeile. The final location and shape took place in 1902 in its current location when three rows of stalls and shops were built. The market underwent several reconstructions and redesign efforts, the most recent being in 2015.

Naschmarkt today

The offer of food products goes from traditional Austrian food to international cuisine, so you can really enjoy different flavors of your liking. Alongside the market strip, which is more than a kilometer long, there are actually three lines of stalls: one is mostly for restaurants, bars, and readymade food, and the other two are for fresh produce.

The market is very near to the city center and it is very popular with locals and tourists alike. It is a long strip, located between Karlsplatz and Kettenbrückengasse, between Linke Wienzeile and Rechte Wienzeile (literally, ‘left’ and ‘right’) to be more precise. It is around the corner from MuseumsQuartier and a 15-20-minute walk from Stephansplatz.

The market is open every day from 6 AM until 7:30 PM, except Saturdays when it closes at 5 PM (similar to many shops in Vienna). It is closed on Sundays, which is a bit unusual compared to other markets around the world. But that is a kind of tradition in Vienna that most shops are closed on Sundays.

On Saturdays, there is a flea market (Flohmarkt) open at the end of Naschmarkt (in the parking area).  This is the main flea market in Vienna, where people are selling antique items, books and comics, vinyl records, old china sets, clothes, and various souvenirs and rare items.

This is the place to be on Saturday mornings and wander around for a couple of hours and then go back to Naschmarkt for coffee or lunch.

The flea market varies in size throughout the year and in summer it can extend over several blocks in the area. It is open from 6:30 AM until 6:30 PM every Saturday.

Facts, figures, and visitor info

The Naschmarkt in Vienna is the city’s most popular and vibrant market, known for its wide variety of food stalls, restaurants, and unique atmosphere. Here are detailed facts, figures, and visitor information about Naschmarkt:

Facts and Figures

History and Background

• Established: The market dates back to the 16th century, originally selling only milk.
• Location: Stretches about 1.5 kilometers along Wienzeile, between Karlsplatz and Kettenbrückengasse.
• Development: Transformed into a more extensive market over the centuries, with the current structure largely taking shape in the early 20th century.

Market Structure

• Stalls: Over 120 permanent stalls and shops
• Products: Offers a wide range of products, including fresh fruits and vegetables, meat, seafood, spices, cheeses, baked goods, and international foods from around the world.
• Restaurants and Cafes: Numerous eateries offering Austrian, Middle Eastern, Indian, Vietnamese, Italian, and other international cuisines.

Visitor Information

Opening Hours

• Stalls:
  • Monday to Friday: 6:00 AM to 9:00 PM
  • Saturday: 6:00 AM to 6:00 PM
  • Closed on Sundays and public holidays
• Restaurants and Cafes: Vary, but many are open late into the evening, particularly on weekends.

Special Features

• Flea Market: Every Saturday from 6:30 AM to 2:00 PM, the Naschmarkt hosts a flea market with antiques, second-hand goods, and collectibles.
• Seasonal Events: The market hosts various seasonal events, including Christmas markets and food festivals.

Facilities and Services

• Restrooms: Available at several locations within the market.
• ATM: ATMs are available nearby for cash withdrawals.
• Wi-Fi: Some cafes and restaurants offer free Wi-Fi.

How to Get There

• Address: Naschmarkt, 1060 Vienna, Austria
• Public Transport:
  • Subway (U-Bahn): U4 line to “Kettenbrückengasse” or “Karlsplatz” stations
  • Tram: Lines 1, 62, and WLB to “Kettenbrückengasse” stop
  • Bus: Line 59A to “Kettenbrückengasse” stop
• Walking: Located near central attractions like Karlskirche and the Secession Building, making it easily accessible on foot.

Visitor Tips

• Best Time to Visit: Morning hours are best for fresh produce, while the late afternoon and evening are ideal for dining and enjoying the lively atmosphere.
• Bargaining: While bargaining is not common for food items, it can be acceptable at the flea market.
• Sampling: Many vendors offer samples, so don’t hesitate to try before you buy.
• Cash: Although many stalls accept cards, it’s a good idea to carry some cash for smaller purchases.
• Crowds: The market can get crowded, especially on Saturdays during the flea market, so plan accordingly.
• Explore Nearby: Combine your visit with nearby attractions like the MuseumsQuartier or the Vienna State Opera.

Conclusion

The Naschmarkt is a must-visit destination in Vienna for food lovers, culture enthusiasts, and anyone looking to experience the vibrant local market scene. With its extensive array of food stalls, eclectic mix of restaurants, and bustling atmosphere, the Naschmarkt offers a unique and flavorful slice of Viennese life. Whether you’re shopping for fresh ingredients, enjoying a meal, or simply soaking in the lively ambiance, the Naschmarkt is a highlight of any visit to Vienna.